Plácido [ˈplaθiðo] is a 1961 Spanish black comedy film directed by Luis García Berlanga. It was nominated to the Academy Award as Best Foreign Language Film.[1] It was also entered into the 1962 Cannes Film Festival. In the film, affluent women in a provincial town organize a Christmas campaign of feeding the poor. They are actually both disgusted by the poor, and treating them as their personal possessions. Meanwhile, the impoverished owner of a motorcycle car tries to find enough money to pay for his vehicle. In a small provincial town, a group of "pious" women is fond of ostentatiously practicing charity. They organize a Christmas campaign under the motto "Feed a poor man at your table." In order to support the initiative, the sponsorship of a pot brand is sought, and a group of second-rate artists is invited. The artists have come expressly from the capital and are received enthusiastically at the train station. The humanitarian day is completed with a colorful parade, a public auction of the guests, and a dramatic radio broadcast. The person in charge of organizing this lavish chain of events is Quintanilla, who has hired Plácido for the occasion, a poor man who must utilize the motorcycle car that he has just acquired and has not yet begun to pay for. The hectic activity in which Plácido is involved prevents him from paying the first payment on the vehicle on time, which expires that same night. From that moment, Placido tries by all means to find a solution to his problem because his vehicle is what he uses to earn a living. However, he is taken from one place to another, involved in a series of unexpected incidents, including a comedy of errors involving an elderly beggar with heart problems. The film is a race against time to get the money paid before the deadline expires. Berlanga's social satire pokes fun at rich people trying to soothe their consciences by helping a poor person for one day. Along the way, we see their disgust at being near the poor, debates over whether it's better to choose a street person or an elderly poor person, and showing off "their" poor person to their friends as though they were a possession. Berlanga also pokes fun at actors more concerned about photo ops appearing to show them as charitable than actually being charitable.