Brothers Joe & Ben Weider were the architects of muscle! Against all odds, they launched an empire… Along the way they discovered ARNOLD SCHWARZENEGGER, inspired female empowerment, championed diversity and started a movement that changed the world!
He created fitness as we know it, together they changed the world.
Description
Brothers Joe & Ben Weider were the architects of muscle! Against all odds, they launched an empire… Along the way they discovered ARNOLD SCHWARZENEGGER, inspired female empowerment, championed diversity and started a movement that changed the world!